Sylvia studied visual communication design at Middlesex University in London, UK, graduating in 1995. She returned to Singapore and began her career in design consultancy, focusing on brand identity, editorial design and environmental branding. In 1996, she relocated to Kuala Lumpur, where she worked at Momentum Design as design director, and at the Axis Identity Group as design director and business lead at their Branding subsidiary.
She returned to Singapore in 2008 where she resumes her branding métier in projects with United Overseas Bank, DBS Private Equity, Meydan in Dubai and the Dubai Racing Club. She joined Green House Design + Communications in 2011 as creative lead and was involved in client relationship management in various brand identity and editorial projects. Her interest in education led her to assume a role as Head of Art at Temasek Polytechnic. In 2016, she established her own studio, Sylvsin Design.
Sylvia’s exhaustive experience in creative direction and client service management allows her to bridge the two realms seamlessly. Clients include hotels and restaurants, financial services, the public sector, retail and entertainment, hospitality, real estate developments, and educational institutions.
Her clients include The Centre for Liveable Cities, Ministry of National Development, Urban Redevelopment Authority, The Ritz Carlton, Genting Group, American Express, Great Eastern Assurance, Emaar Dubai, SingEx, to name a few. She has spearheaded numerous signage projects as both project manager and creative lead, including Singapore Institute of Technology, The Ascott, Pavilion Kuala Lumpur, The Curve Mall, Wisma Selangor Dredging, Horizon Towers, and the Burj Business Park in Dubai. Her work encompasses brand identity, logo design, editorial design, infographic design, and wayfinding systems.
With her keen interest in food for sustenance and sports recovery, Sylvia has also pursued academic studies in human nutrition. She is an avid rock climber and trains for her next problem.
2016
Established Sylvsin Design
Clients include the Centre for Liveable Cities, National University of Singapore, BSI Private Bank, DBS Private Equity, Meydan (Dubai), Sembcorp, Standard Chartered Bank, Syngenta, Miliken Chemicals, UBS Investment, and SingEx.
2015
Studied Human Nutrition with Deakin University, Melbourne, Australia
Obtained a Graduate Certificate leading to a Masters through part-time studies
2013
Head of Art at Temasek Polytechnic, Singapore
Managed all creatives for the Polytechnic and School of Design initiatives from concepts to delivery. Participated in presentations with stakeholders. Prepared and developed production specification and procurement documentation at the tendering stage.
2011
Design Director + Client Management at Green House d+c, Singapore
Provided strategic concepts planning and creative lead. Managed client engagement and project deliverables. Developed and formulated the Wayfinding Signage System for Singapore Institute of Technology.
2008
Assisted in developing strategic creative solutions with the Singapore and Dubai business units. Involved in design implementation for a portfolio of diverse clients in corporate branding, launch campaigns and editorial design.
2002
Design Director + Business Leader (Branding) at Axis Identity Group, Malaysia
Aligned brand strategies and positioning for the 5 integrated core design disciplines under the Axis’ brand. Provided and developed strategic communications solutions in wayfinding and identity projects. Managed and facilitated as key Signage Consultant for retail, hospitality and commercial projects from Conceptual through to Construction Documentation.
1997
Involved in the business operations and studio setup at the satellite office. Provided regional creative support to the agency’s key retainer Cisco Systems. Inducted into the field of wayfinding signage systems, program development and environmental branding.
1995
Designer at Immortal Design, Singapore and Malaysia
Participated in various projects involving packaging, identity and editorial work in diverse areas of retail, hospitality and commercial.
1992
Studied Visual Communication Design at Middlesex University, London
Received a BA (Hons) in 1995.